Signage plays a crucial role in shaping customer experiences, especially in retail environments. As the first point of contact, well-designed signs can promote services and products, inform and in some instances influence one’s behavior. Each sign was carefully crafted with expressive or functional language paired up with real life photography and bold graphics to resonate with its intended audience. Examples encompass signage for Medicare, Medicaid, Immunizations, Pharmacy Services, Pet Medications, and the "Keep it Kind" initiative.